About Us

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Startups require expert guidance and hands-on support across various business domains, from formulating go-to-market strategies and competitive positioning to developing sales and marketing teams, managing operations, and navigating funding and financial planning.

Our team comprises seasoned executives, each boasting over 20 years of experience in nurturing startups and elevating early-stage companies.  Our mission is to aid early-stage ventures in crafting realistic business plans and establishing robust infrastructures that align with their short-term objectives and long-term aspirations.  Many new businesses lack the internal expertise and resources necessary to undertake these critical roles and onboard executives capable of executing such strategic plans.

Jeff Bottari, Founder and Managing Partner, exemplifies this commitment. Since founding his first startup in 2001 and leading the company to exit,  Jeff has dedicated his career to fostering the growth of numerous early-stage enterprises.  He excels in business planning, devising innovative revenue models that drive exponential sales growth.  With a strong technical background, Jeff is adept at defining and implementing effective programs that significantly enhance bottom-line revenues.  His expertise extends to building and scaling SaaS-based organizations and deploying top-tier sales and marketing initiatives to achieve strategic business goals.  Jeff holds a B.S. from Penn State and an M.B.A. from Fordham University.